Amazon Affiliates Program for NAMI Affiliates

The Amazon Associates Program, commonly referred to as the Amazon Affiliates Program, is a great way for NAMI Affiliates to earn extra funds by promoting books, merchandise, or other items directly from their website. Big Tomato Tech has developed a plugin and pages we can implement for you, for you to capture the Amazon items you are going to promote, and showcase them on your website.


Here’s a breakdown of the program and how NAMI Affiliates can benefit:

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing where an organization earns a commission for promoting another company’s products. In this case, a NAMI Affiliate would earn a small percentage of the sale when someone clicks on their affiliate link and makes a purchase on Amazon.

Key Features:

  • No upfront cost.
  • Commissions are earned on completed sales.
  • Links can be placed on a website, in newsletters, or on social media.

To view the current commission structure, view here: Associates Program Standard Commission Income Statement

Eligibility Requirements for Amazon Associates

To join the program, NAMI Affiliates must meet the following criteria:

  1. Have a Website or Blog: The organization must have an active website (e.g., their NAMI-branded WordPress site).
  2. Relevant Content: The website must contain content relevant to the products they plan to promote, such as mental health books or educational resources.
  3. Traffic: While there's no minimum traffic requirement, Amazon evaluates sites for quality and content relevance.
  4. Compliance with Amazon's Operating Agreement: The site must not contain inappropriate or misleading content.
  5. Nonprofit Status: Affiliates don’t need to worry about being for-profit to join; Amazon allows nonprofits to participate.

Signup Link: Amazon Associates Sign-Up Page

How to Sign Up

  1. Visit the Amazon Associates Sign-Up Page.
  2. Click “Sign Up” and create or log into an Amazon account.
  3. Provide details about your organization, including:
    • Website URL.
    • A short description of your site's purpose (e.g., mental health advocacy and education).
  4. Choose product categories you plan to promote (e.g., Books, Health & Wellness).
  5. Submit the application and wait for approval (usually within a few days).

How to Create Affiliate Links

Once approved, here’s how to generate affiliate links for products:

  1. Log into the Amazon Associates Dashboard.
  2. Use the SiteStripe Tool(a toolbar visible when browsing Amazon after login):
    • Search for the product you want to promote (e.g., a book like An Unquiet Mind by Kay Redfield Jamison).
    • Click the “Get Link” button in the SiteStripe toolbar.
    • Choose from Text, Image, or Text+Image link formats.
  3. Copy the link and paste it into your website's backend with the other product information. 

Cross-Marketing Strategies

Maximize earning potential by promoting links through multiple channels:

  1. Website Integration:
    • Use the Big Tomato plugin and pre-developed pages to showcase books or other products your affiliate wishes to promote.
  2. Blog Posts:
    • Write book reviews or articles about resources for mental health, embedding affiliate links.
  3. Email Campaigns:
    • Include affiliate links in newsletters (check compliance with spam laws).
  4. Social Media Posts:
    • Share direct affiliate links with engaging captions or mental health tips.
    • Example: “Check out this book our support group members recommend: [Affiliate Link].”
  5. Event Pages:
    • Link to books or resources related to upcoming events, like support groups or mental health workshops.

Why It Works for NAMI Affiliates

  • Easy Integration: Many NAMI Affiliates already promote books or resources. Turning these recommendations into revenue doesn’t require additional content creation.
  • Supports Mission: The books and items you promote align with your organization’s goal to educate and provide resources for mental health.
  • Minimal Maintenance: Once links are created, they can continue to generate income passively.

By joining the Amazon Affiliates Program, NAMI Affiliates can generate additional income to support their vital services, while providing their communities with helpful resources.





Once you have created your Amazon Affiliate account, reach out to [email protected] so we can turn on the custom plugin need to show your selected products with your unique affiliate id.